Website Privacy Policy

A privacy policy, particularly used in the context of a website, is a statement which clearly discloses the manner in which the site collects and uses information from people who use the website. In addition to that, it specifies the types of information collected and the parties that it will share the information with. Typically, this applies to personal information which is defined as information that can be used to identify an individual. Obvious examples of these include the name and picture of an individual, and less obvious ones include their IP addresses as well as their MAC addresses.

The contents of a privacy policy vary widely, usually depending on the type of information collected as well as the regulations in the country the site is based in. The fact that sites can be accessed across geographical boundaries means that the laws and regulations of other countries from which website users may access the site from may also need to be considered.

Privacy policies are becoming more and more important each day, as people recognize the dangers inherent in other parties having their personal information such as social security numbers and credit card numbers. The rise of cases of identity theft has also fueled more scrutiny regarding the way in which sites use personal information.

When setting up a website, the privacy policy should be clearly published, and should ensure that all personal information collected will be protected and not given to third parties without the permission of the owners. If the site does not collect personal information, this should also be clear in the privacy policy. Either way, this information should be a direct reflection of how the site owners use this information. In essence, it should reflect the true way in which the information is used.